BigBasket To Increase Focus On Organic Segment, Market More ‘Health Conscious’ Products

BigBasket, the online grocery firm, is increasing its focus on the organic food products segment, which is expected to grow to Rs 250 crore of overall revenue in the financial year 2019-20, reports Business Standard.

BigBasket unveiled its new gluten-free, healthy products under ‘bb GoodDiet’ range at the Organics and Millets 2019 International Trade Fair in Bengaluru on Sunday (20 January).

Seshu Kumar Tirumala, national head, buying and merchandising, BigBasket, says, “We are observing a strong demand for organic products from a specific segment of customers who are very health conscious. This category grew more than two times since last year.”

The firm is expecting gross sales of Rs 3,500 crore in FY19, out of which around 3 per cent will come from the organic food segment. BigBasket attracts over 300,000 customers per month, including those from tier-II cities, for its organic range.

The firm stated that the products introduced included natural mineral rich 'GoodDiet Pink Salt', 'GoodDiet Nutrition Bar' and 'Breakfast Cereal', all of which are gluten-free and contain no added preservatives.