Jio Now Sets Eyes On DTH Customers: Plans To Make Them Switch-Over To Its Fibre-To-The-Home Service

After capturing the telecom market in India, Reliance Jio now has plans to take over the digital cable market. To do so, Reliance has laid over an extensive, aggressive plan to attract subscribers from the existing Direct-to-home (DTH) to Fibre-to-the-home (FTTH), reports Business Standard.

Reliance Jio is targeting two-thirds of its fibre-to-the-home (FTTH) subscribers by pulling them away from existing direct-to-home (DTH) connections, such as Dish TV, Tata Sky and Airtel.

The number of DTH homes in the country has been increasing and currently is at around 69 million homes.

As per the report, Jio has various plans such as offering offer a combination of broadcasting and broadband services with two-way communications to attract DTH households. Alongside it, the number of high technology services like 4K will be available since unlike DTH, FTTH does not have any spectrum limitation.

FTTH is also reported to provide customers with many value-added services under the internet of things such as security, safety services for homes and healthcare services. Jio also plans aggressive Tariff plans where the payout for a customer using broadcasting services will be lower than that for DTH.

Jio also aims at offering FTTH as an alternative to DTH customers who are using dongles for high-speed internet.