Tata Sky’s Gift For South India, Launches New Regional Movie Channels

DTH provider Tata Sky, has launched value-added services catering to audiences in South India like Tata Sky Telugu Cinema and Tata Sky Tamil Cinema, Deccan Chronicle has reported. This move has increased Tata Sky’s offerings for the Southern Market as well as for movie buffs.

The market in the south boasts the highest TV viewership across the country, and provides Tata Sky a chance to offer quality regional movies in the medium chosen by the subscriber. The options offered ranges from the latest blockbusters, movie premieres and classical movies with options for all age groups.

While launching the service, Arun Unni, Chief Content Officer, Tata Sky said, “Telugu and Tamil film industries today have a fan following that transcends the state boundaries and captures the interest of viewers across the country.”

“To cater to the ever-increasing demand for regional cinema, Tata Sky has partnered with Star Maa for Telugu films and Star Vijay for Tamil films to offer the best of content in an ad-free format to all movie lovers”, he added.

The ad-free services are priced at Rs 45 per month and is said to offer the popular content. Tata Sky's range of regional cinema services now includes channels namely - Tata Sky Telugu, Tata Sky Tamil, Tata Sky Bangla, Tata Sky Punjab De Rang, Tata Sky Marathi and Tata Sky Kids Cinema.