Winning Its DTH Subscribers Back: Dish TV Introduces All in One Plans, Special Cricket Services Bundled

As per reports, Dish TV, which is India’s largest single-country DTH provider has listed a set of new plans in order to win back its customers.

Recently, the service provider’s subscribers were reportedly unhappy when a bunch of entertainment channels went missing from Free Dish. To counter this, Dish TV has now introduced ‘Bharat Cricket Combo’ on Dish TV and ‘Value Combo’ on D2h to make it up to these customers.

The new offering will cost cricket lovers Rs 1,291 including taxes. Customer acquisition has doubled since the new introduction and stats show that in the last few days, the customer win-back number has tripled in the same period.

‘India Cricket Service’ on Dish TV and ‘India Cricket’ on D2h have been launched. These are basically “services” that will accompany your paid or FTA channel packs which you are already subscribed to and will not work like add-on packs.

Also, this service will not disturb your previous selection of channel packs which consist of channels across genres like infotainment, drama, devotional news and more, and instead is an advance request based service which will telecast all three formats of matches – ODI, Test match and T20 of India men’s cricket team matches. Apart from this service, Dish TV users will be able to order more services as well.

Mr Anil Dua, Group CEO, Dish TV India Limited was quoted in the report, “The new offers are aimed at offering hassle-free cricket viewing experience along with mass entertainment and movie channels.”