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Himachali Shawls Now On Amazon: E-Commerce Giant Inks Agreement To Sell State’s Traditional Wares Globally
Amazon CEO Jeff Bezos (David McNew/Getty Images)
E-commerce behemoth Amazon and the Himachal Pradesh on Thursday (7 November) inked multiple agreements to e-tail the state's wares locally and globally.
Following the deals, Himachali caps, shawls, footwear, jewellery, woodcraft, leather, stitched handkerchiefs and other items will vie for customers on the e-commerce platform.
"We see a catalyst role for us in three key areas -- jobs, the micro small and medium enterprises (MSMEs) empowerment and exports. Four agreements signed with the Himachal Pradesh government will help us play a significant role," said the Amazon India country manager and senior vice-president.
Amazon's agreements with the Himachal Pradesh State Handicrafts and Handloom Corporation and the Himachal Pradesh State Handlooms and Handicrafts Development Cooperative Federation will enable the state's handloom sellers and artisans to e-tail their wares on Amazon.in.
In the fourth agreement with the Department of Horticulture, Amazon will boost community-based organisations, like farmer producer organisations, cluster-level federations and primary agriculture cooperative societies, to reap the benefits of e-commerce.
Enthused by the response to the company's 'I have space program'me, Amazon said it would enlarge the scheme from 50 to 200 stores by 2024 in Himachal Pradesh.
The agreements also include training and educating weavers and artisans and workshops on the benefits of utilising e-commerce.
(This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.)
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