Business
In A First, Xiaomi To Export Made-In-India Phones To West Asia, In Talks With Dixon For Local Mobile Manufacturing
Nishtha Anushree
Jul 14, 2023, 10:51 AM | Updated 10:54 AM IST
Save & read from anywhere!
Bookmark stories for easy access on any device or the Swarajya app.
Chinese smartphone manufacturer Xiaomi is making efforts to export "made in India" phones to West Asian countries for the first time by the end of the third quarter of this year, Business Standard reported.
The third-largest smartphone brand in India in terms of shipment volumes, after Samsung and Vivo, is in discussions with contract manufacturer Dixon Technology and other firms to locally produce its phones.
Xiaomi aims to double the usage of Indian components in its handsets (excluding semiconductors) to 70 per cent within the next two years. Currently, Taiwanese firm Foxconn and Chinese companies DBG and BYD assemble Xiaomi phones in India.
The Ministry of Electronics and Information Technology (MeitY) has urged Chinese mobile companies to export their products from India and partner with eligible domestic electronics manufacturing service (EMS) companies under the production-linked incentive (PLI) scheme to develop a local supply chain.
During May, Xiaomi entered into a contract with Optiemus Electronics, a contract manufacturer based in Noida, to produce their Bluetooth neckband earphones.
Xiaomi is also revamping its marketing strategy in India by reducing the number of handset models and focusing on phones priced between Rs 10,000 and Rs 15,000. The company plans to increase its offline sales presence from the current 50 per cent to 60 per cent.
The company needs an overhaul because its market would dip by approximately 9 percent this year to 136 million handsets. Its share could be 17-18 per cent from 20-22 per cent last year.
Xiaomi has discussed with the government about its plan to export mobile phones to the UAE. This would start with entry-level and mid-range phones, before extending to other nations. The company sells its phones in more than 100 countries, and West Asia is a key market for the Chinese company.
Save & read from anywhere!
Bookmark stories for easy access on any device or the Swarajya app.
Nishtha Anushree is Senior Sub-editor at Swarajya. She tweets at @nishthaanushree.
Support Swarajya's 50 Ground Reports Project & Sponsor A Story
Every general election Swarajya does a 50 ground reports project.
Aimed only at serious readers and those who appreciate the nuances of political undercurrents, the project provides a sense of India's electoral landscape. As you know, these reports are produced after considerable investment of travel, time and effort on the ground.
This time too we've kicked off the project in style and have covered over 30 constituencies already. If you're someone who appreciates such work and have enjoyed our coverage please consider sponsoring a ground report for just Rs 2999 to Rs 19,999 - it goes a long way in helping us produce more quality reportage.
You can also back this project by becoming a subscriber for as little as Rs 999 - so do click on this links and choose a plan that suits you and back us.
Click below to contribute.