Insta
Google-Owned YouTube Acquires Indian Video And Shopping Startup Simsim: Report
Tarkesh Jha
Jul 20, 2021, 01:49 PM | Updated 01:49 PM IST
Save & read from anywhere!
Bookmark stories for easy access on any device or the Swarajya app.
Google-owned video platform YouTube has acquired Indian video and shopping startup Simsim with the transaction for the same set to be completed in the coming few weeks.
YouTube targets to enable viewers on its platform to discover and purchase products from local businesses through this takeover. However, the finer details of the overall deal haven’t been revealed yet.
Simsim expedites the transition of small businesses to e-commerce via influencer-based videos and there will be no immediate alterations to the application post the deal.
It will now continue to function independently though YouTube will simultaneously move towards certain methods in order to display Simsim to its viewers.
YouTube explained in its official blog post that small businesses have used its platform to enhance their online presence and reach out to customers not belonging to their local community for the previous 15 years.
“By bringing Simsim and YouTube together, our goal is to help small businesses and retailers in India reach new customers in even more powerful ways,” the post further read, according to a report by the Times of India.
This acquisition is another step in Google’s rising investments in the country, like the India Digitization Fund, whilst it gradually works along with its partners to expand the access of the internet over here.
Save & read from anywhere!
Bookmark stories for easy access on any device or the Swarajya app.
Support Swarajya's 50 Ground Reports Project & Sponsor A Story
Every general election Swarajya does a 50 ground reports project.
Aimed only at serious readers and those who appreciate the nuances of political undercurrents, the project provides a sense of India's electoral landscape. As you know, these reports are produced after considerable investment of travel, time and effort on the ground.
This time too we've kicked off the project in style and have covered over 30 constituencies already. If you're someone who appreciates such work and have enjoyed our coverage please consider sponsoring a ground report for just Rs 2999 to Rs 19,999 - it goes a long way in helping us produce more quality reportage.
You can also back this project by becoming a subscriber for as little as Rs 999 - so do click on this links and choose a plan that suits you and back us.
Click below to contribute.