Insta
Politics Sells, Political Merchandise Sells More: Badges For BJP, Imam-e-Zamin For TRS And Empty Stalls For Congress
Swarajya Staff
Oct 26, 2018, 06:06 PM | Updated 06:06 PM IST
Save & read from anywhere!
Bookmark stories for easy access on any device or the Swarajya app.
Political merchandising are selling fast in the run-up to the Telangana Assembly elections.
Badges, flags and sarees have caught the attention of political parties and are being bought in large quantities by the party workers to enthuse their following with promotional products.
Whereas Telangana Rashtra Samithi (TRS) and Bhartiya Janta Party (BJP) have cash counters ringing while Congress is seen lagging.
Imam-e-Zamin, the red coloured cloth worn up his sleeve by Telangana Chief Minister K Chandrasekhar Rao is becoming very popular among TRS supporters.
N Krishnakantha, the BJP party person who sells merchandise at the party office says the sale is phenomenal, especially among those who come from rural areas. A seasonal item like a woollen scarf is imported from Delhi & Punjab, he added.
This business is a sought-after promotional activity and also a way of filling party coffers.
With the prices ranging from Rs. 5 to Rs. 300, the products can be wristbands, pens, badges, caps, flags, sarees, etc. to attract votes. They are bought in bulk by party workers to attract voters.
Congress lags behind with the high command not finalising the seat sharing in the alliance with regional players like TDP, TJS and CPI. With such confusion, the bulk orders have not started out yet, says Nageshwar Rao who sells Congress promotional products at the party office.
E-tail outlets are also selling them but with higher prices to have a larger profit margin, remark the shop owners.
Today Syed Akbar Hussain sahab chairman Telangana state Minorities finance corporation knot the Imam-e-Zamin to Hon'ble CM KCR Sir in Karimnagar pic.twitter.com/rOiTSMFgHI
— PasH (@ahmed962001) December 7, 2017
Save & read from anywhere!
Bookmark stories for easy access on any device or the Swarajya app.
Support Swarajya's 50 Ground Reports Project & Sponsor A Story
Every general election Swarajya does a 50 ground reports project.
Aimed only at serious readers and those who appreciate the nuances of political undercurrents, the project provides a sense of India's electoral landscape. As you know, these reports are produced after considerable investment of travel, time and effort on the ground.
This time too we've kicked off the project in style and have covered over 30 constituencies already. If you're someone who appreciates such work and have enjoyed our coverage please consider sponsoring a ground report for just Rs 2999 to Rs 19,999 - it goes a long way in helping us produce more quality reportage.
You can also back this project by becoming a subscriber for as little as Rs 999 - so do click on this links and choose a plan that suits you and back us.
Click below to contribute.