After Media Hit Jobs, Social Media Users Unite For Akshaya Patra; Donate over Rs 21 Lakh In Just 11 Hours

Recently a report in a major Indian daily raised an online furore after it alleged that school children were unhappy with Akshay Patra’s mid-day meal scheme as it did not serve either onion or garlic, and also raised questions over the nutrition provided in the meals.

The charges against Akshaya Patra were largely panned for being inaccurate and the editor of the daily herself later acknowledged that the “attack on Akshaya Patra was unwarranted”.

A few days later the issue was picked up by a television channel which argued that, “religious philosophy should not be used to dictate children’s feeding habits, simply due to their poverty”.

This was considered by many as a bigoted attack on Akshaya Patra following which scientist and political commentator Anand Ranganathan appealed to people to walk the talk and donate en masse to Akshaya Patra to silence “vested interests”.

Social media users then decided to answer the appeal and began donating in large numbers, with the average donation size being around Rs 3,800.

In one case a social media user also made a donation in another individual’s name after the latter said that while he supports Akshaya Patra, he is unable to make a donation for not yet having achieved financial independence. In another case a Twitter user decided to donate his pocket money.

As a result, just over 510 social media users took part in the campaign which resulted in total donations of over Rs 21 lakh.

The donation amounts ranged from Rs 1,000 to as much as Rs 2 lakh and as a result Ranganathan — who is a regular author for Swarajya, expressed his heartfelt thanks to each and every one who donated.

Akshaya Patra recently served its three billionth mid-day meal in presence of Prime Minister Narendra Modi and currently feeds over 17.6 lakh children from over 15,000 schools in India.