HPCL Expands Its Chain Of Multi-Channel Retail Stores, Launches First 'Happy Shop' Branded Store In Delhi

Oil PSU Hindustan Petroleum Corporation Limited (HPCL) on Wednesday (17 August) opened a new branded store 'Happy Shop' in New Delhi.

Marking HPCL's push into non-fuel retailing, 'Happy Shop' is the latest offering of the company in ever expanding services it offers to its customers in a bid to enhancing customer experience on a continuous basis.

The company decided to set up its own chain of multi-channel retail stores late last year and at present, ten “Happy Shops” are running in cities like Mumbai, Kolkata, Chennai, Ahmedabad, Bengaluru and Coimbatore, the Ministry of Petroleum said in a release.

Under the initiative, HPCL has gone in for the “Harmonized Retail” approach that will have an amalgamation of online and physical stores to provide a superior shopping experience to its customers, the ministry said.

The Delhi 'Happy Shop' store was inaugurated at Servicircle outlet, Mathura Road by HPCL’s Chairman and Managing Director Pushp Kumar Joshi.

The store will stock home utility products including food, toiletries, healthcare products, bakery products, groceries, vegetables and more – available to customers at competitive prices.

It is also equipped with advanced digital technology to give a seamless shopping experience to the customers.

Along with the experience of physical store, it has the option of online shopping with a door delivery model. Customers will be able to browse and shop the merchandise on HPCL’s “HP Pay App” (available on IOS and Play store) and have goods delivered to their homes. The services will be available 24X7, the ministry said.

The company plans to set up 20 “Happy Shop” stores across the country in the current fiscal.