'Aao Karein Thodi Cheeni Kum': Micromax To Unveil New IN Mobiles Smartphones On 3 November

Homegrown smartphone maker Micromax on Friday (23 October) announced that it will be launching a range of smartphones under its new IN Mobiles brand on 3 November.

"Aao karein thodi cheeni kum! Gear up for the mega unveiling of the new #INMobiles range of smartphones by Micromax live at 12 noon on the 3rd of November," Micromax said in a tweet.

In the video attached to the tweet, Micromax attacked the Chinese mobile phone companies and said that it intends to provide a "bonafide Indian choice" to the consumers.

Micromax was the second-largest smartphone maker in India in 2014. However, the prospects of indigenous companies in this sector dwindled since 2016 as they fell behind in producing 4G smartphones at affordable rates. Micromax’s prominence in the market suffered as the Chinese brands took the centre-stage.