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Home-grown regional language social media app ShareChat on Wednesday (26 August) said it has entered into an agreement with T-Series to license its music catalogue on the platforms.
The collaboration aims to provide an enhanced experience on ShareChat and short video platform Moj, a TikTok rival.
"Music brings out the best of emotions and nostalgia to our users as they share their creativity on our platform," Berges Malu, Director - ShareChat, said in a statement.
With this agreement, users on ShareChat and Moj would now be able to explore hundreds and thousands of songs from the T-Series music library, and add to their own videos.
ShareChat which has has over 130 million monthly active users, and available across 15 Indic languages.
Earlier this week, ShareChat announced it has acquired Circle Internet, a hyperlocal information platform, for an undisclosed sum.
There were reports earlier this month that Microsoft is all set to invest about $100 million in the home-grown regional language social media app.
(This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.)