Tanishq Withdraws Controversial Ad After Netizens Express Outrage Accusing It Of Promoting Love Jihad

The advertisement in question showed a pregnant Hindu bride being led by her Muslim mother-in-law for her traditional Godh Bharai (baby shower) ceremony.

The bride then tells the mother-in-law, "Maa ye rasam to aapke ghar mein hoti bhi nahin hai na (Mother but you don't celebrate this ceremony in your house)", to which the mother-in-law responds, "Par bitia ko khush rakhne ki rasam har ghar mein hoti hai na (but the ceremony to ensure happiness for their daughter happens in every family)".

Some of the objections raised by social media users included asking the brand whether it would carve out a similar campaign with reversed religious identities.