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Amazon Goes Desi: Launches Hindi Website And App To Tap Into India’s Hinterland
A view of Amazon’s Hindi website
In a bid to gain the numero uno tag in the India e-commerce market, Amazon has launched a Hindi version of its website and app. It is expected that the Hindi version of the website and app would enable customers in the farther corners of the country to shop online without any language barrier.
The director of customer experience and marketing at Amazon India while elaborating on the need for a Hindi version said that “the next 100 million customers will have to be in the vernacular language”. Further, an internal research by Amazon found that eight out of every 10 Indian customers had an inclination to use shopping websites in the vernacular languages as there was a trust factor implicit in shopping in one’s own language.
Cheap mobile data and increasing internet usage are factors that Amazon is counting upon for its Hindi versions to succeed where other efforts failed notably Snapdeal’s foray into local languages. In the event that the Hindi versions of the Amazon app and website succeed, the company plans to launch options in other languages like Tamil, Telugu, Kannada and Bengali as well.
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