Insta
Apple Turning Sour? iPhones Are Losing The Charm In India, Says Research Firm; Android Picking Up Like Never Before
A 21-year-old Thane resident, Mahesh Palliwal, buys the first i phone X in Thane amid a huge procession (Photo by Praful Gangurde/Hindustan Times via Getty Images)
As per reports by research firm Counterpoint, Apple’s iPhone sales are set to dip by around a quarter in India’s fourth holiday season quarter, putting them on course for the first full-year fall in four years.
Apple planned to sell about 2 million phones in the year of 2018, that is, a drop of a million since last year as Indians have been jolted due to the high prices for the devices, caused by trade tariffs and the falling rupee.
The fall in sales echoed across the globe as Chief Executive Tim Cook said that sales fell flat in India in the fourth quarter, which includes a month-long festive season ending this week in Diwali, which is a very profitable period for the sales of electronic goods.
Neil Shah, research director at Hong Kong-based Counterpoint Research, said that the checks conducted by his company pointed to numbers for the quarter in the range of 700,000 to 800,000 units, down from about a million as compared to a year ago.
Reuters quoted Shah as saying, “Sales are set to drop for the first time in four years. If you look at Q3 - it was 900k last year and this (year) is almost 450k."
Shah said that iPhones are becoming costlier and are not in line with features and specs. In addition, the android consumer base has grown massively, which is another reason why a new consumer base is not developing for Apple.
Support Swarajya's 50 Ground Reports Project & Sponsor A Story
Every general election Swarajya does a 50 ground reports project.
Aimed only at serious readers and those who appreciate the nuances of political undercurrents, the project provides a sense of India's electoral landscape. As you know, these reports are produced after considerable investment of travel, time and effort on the ground.
This time too we've kicked off the project in style and have covered over 30 constituencies already. If you're someone who appreciates such work and have enjoyed our coverage please consider sponsoring a ground report for just Rs 2999 to Rs 19,999 - it goes a long way in helping us produce more quality reportage.
You can also back this project by becoming a subscriber for as little as Rs 999 - so do click on this links and choose a plan that suits you and back us.
Click below to contribute.
Latest
