Insta
BigBasket To Increase Focus On Organic Segment, Market More ‘Health Conscious’ Products
Women farmers at work. (Santosh Harare/Hindustan Times via Getty Images)
BigBasket, the online grocery firm, is increasing its focus on the organic food products segment, which is expected to grow to Rs 250 crore of overall revenue in the financial year 2019-20, reports Business Standard.
BigBasket unveiled its new gluten-free, healthy products under ‘bb GoodDiet’ range at the Organics and Millets 2019 International Trade Fair in Bengaluru on Sunday (20 January).
Seshu Kumar Tirumala, national head, buying and merchandising, BigBasket, says, “We are observing a strong demand for organic products from a specific segment of customers who are very health conscious. This category grew more than two times since last year.”
The firm is expecting gross sales of Rs 3,500 crore in FY19, out of which around 3 per cent will come from the organic food segment. BigBasket attracts over 300,000 customers per month, including those from tier-II cities, for its organic range.
The firm stated that the products introduced included natural mineral rich 'GoodDiet Pink Salt', 'GoodDiet Nutrition Bar' and 'Breakfast Cereal', all of which are gluten-free and contain no added preservatives.
Introducing ElectionsHQ + 50 Ground Reports Project
The 2024 elections might seem easy to guess, but there are some important questions that shouldn't be missed.
Do freebies still sway voters? Do people prioritise infrastructure when voting? How will Punjab vote?
The answers to these questions provide great insights into where we, as a country, are headed in the years to come.
Swarajya is starting a project with an aim to do 50 solid ground stories and a smart commentary service on WhatsApp, a one-of-a-kind. We'd love your support during this election season.
Click below to contribute.
Latest
