Govt Constitutes Four-Member Committee To Review Guidelines On TV Rating Agencies In India

The Ministry of Information and Broadcasting (MIB) on Wednesday (4 November) constituted a committee to review “Guidelines on Television Rating Agencies in India” notified by the ministry in 2014, an official release said.

The present guidelines issued by the Ministry of Information and Broadcasting (MIB) on Television Rating Agencies in India were notified after detailed deliberations by the Parliamentary Committee, Committee on Television Rating Points (TRP) constituted by the MIB and recommendations of Telecom Regulatory Authority etc, it said.

"It has been found, based on the operation of the guidelines for a few years, that there is need to have a fresh look on the guidelines particularly keeping in view the recent recommendations of Telecom Regulatory Authority of India (TRAI), technological advancements/interventions to address the system and further strengthening of the procedures for a credible and transparent rating system," the release said.

In view of this, the ministry has constituted a committee to study different aspects of the television rating system in India as they have evolved over a period of time.

The committee will carry out an appraisal of the existing system; examine TRAI recommendations notified from time to time, overall industry scenario and addressing the needs of the stakeholders and make recommendations for robust, transparent and accountable rating system through changes, if any, in the existing guidelines, the release said.

The four-member committee will be headed by Prasar Bharati CEO Shashi S Vempati and will submit its report to the Minister for Information & Broadcasting Prakash Javadekar within two months.