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‘Marketing Guys Made Me Do It’: Rajiv Bajaj Calls Discover 100-CC Biggest Blunder Of His Career
Rajiv Bajaj, Managing Director of Bajaj Auto, during the launch of Bajaj Kawasaki ‘Ninja 250’ at the 9th Auto Expo in New Delhi. (Photo by Sonu Mehta/Hindustan Times via getty Images)
Managing Director of Bajaj Auto Rajiv Bajaj has called Discover 100-cc as the “biggest blunder of his career”. He said that the 125-cc variant gave a breather as it offered both, the mileage and a little fun. He said that had Bajaj not launched the 100-cc bike, it wouldn’t still remain at number two position in terms of bike volumes in the country.
Mint quoted Rajiv Bajaj as saying,“Greed came in. Marketing people said if the 125-cc Discover sells so much then how many would a 100-cc Discover sell? We went ahead and made the 100-cc Discover. We lost our position and five years later we lost our performance too. We started off as a point of difference, with a different perception and a USP, but we ended up being a ‘me too’ product. Me too is bad in life and marketing.”
Mint quoted him as saying, “We could have made a Tesla on two-wheels or a Tesla on three-wheels and created different news. We will try and do that in 2019 now.”
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