Insta
New Addiction In India: Smartphones. And The Industry Is Just Loving It
A woman takes a selfie on a smartphone. (Burhaan Kinu/Hindustan Times via Getty Images)
According to techARC DIGIT insights, Indians’ dependence on apps in smartphones is increasing with them using as much as 24 apps daily, reports Deccan Chronicle.
The average installed apps range from 51 to 207, indicating some people are is installing apps without understanding and thinking. This leads to smartphone draining, impacting performance and making phones vulnerable.
OTT apps with Live TV and Video-on-Demand are gaining ground too, with 40 per cent of users watching content daily.
Estimates are that the telecom industry will benefit hugely from the use of gaming and entertainment apps. The potential of heavy data usage promises revenue once the competitiveness dies down, leading to subsidised data rates and apps.
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