Insta
Online Shoppers Grew 71 Per Cent In Festive Season; Number Doubled In Tier-II Cities
An Amazon pick up point in New Delhi. (Photo by Pradeep Gaur/Mint via Getty Images)
The year’s festive season has seen a 71 per cent rise in the number of online shoppers, thanks to an aggressive marketing campaign combined with steep discounts by e-tailers. The number of online customers from Tier-II cities more than doubled from five million in 2017 to 11 million this year during the pre-Diwali five-day sale period Mint, has reported.
Close to 24 million people shopped online in India during the festive season, mostly purchasing mobile phones and electronic goods, which made up 80 per cent of the Gross Merchandise Value (GMV). The figures are a huge jump from last year when only 14 million customers bought goods online during festival sales.
Both Flipkart and Amazon reported record numbers during the festive period, together generating a total of $1.5 billion of GMV in the initial days of this year’s sale.
Introducing ElectionsHQ + 50 Ground Reports Project
The 2024 elections might seem easy to guess, but there are some important questions that shouldn't be missed.
Do freebies still sway voters? Do people prioritise infrastructure when voting? How will Punjab vote?
The answers to these questions provide great insights into where we, as a country, are headed in the years to come.
Swarajya is starting a project with an aim to do 50 solid ground stories and a smart commentary service on WhatsApp, a one-of-a-kind. We'd love your support during this election season.
Click below to contribute.
Latest
