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Reliance Industries chairman Mukesh Ambani at a Jio event (digit.in)
Reliance Industries plans to embed its e-commerce app JioMart with Facebook-owned WhatsApp within six months, reports NDTV.
The Mukesh Ambani-owned conglomerate is reportedly looking to ramp up its retail and grocery business in the country, moving away from its mainstay oil and energy business.
The integration of JioMart with WhatsApp will allow hundreds of millions of users to order products from Reliance without having to leave the app. This will give Reliance access to 400 million users of WhatsApp had in India.
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