Tier II and III Cities Lead India’s Hiring Growth With 21 Per Cent Surge In September

Smaller Indian cities are driving the nation’s job growth, with tier II and III locations recording a remarkable 21 per cent year-on-year rise in hiring in September, surpassing metro cities, a recent report revealed, reported The Economic Times.

The latest Foundit Insights Tracker (fit) — a monthly analysis of online job postings by Foundit.in — showed that cities such as Jaipur, Lucknow, Coimbatore, Indore, Bhubaneswar, Kochi, Surat, Nagpur, and Chandigarh led this surge. Growth came from e-commerce warehousing, retail expansion, customer support hubs, and festive tourism.

Overall hiring activity rose 17 per cent year-on-year and 4 per cent month-on-month, showing sustained demand beyond seasonal hiring.

Anupama Bhimrajka, Foundit VP of Marketing, said, "September's hiring momentum reflects a powerful combination of festive demand and the structural rise of tier II and III cities as long-term talent hubs. While metro markets continue to deliver steady growth, non-metro regions are leading the charge. This shift highlights a decentralised, diverse, and resilient employment landscape, creating opportunities for job seekers and strategic advantages for employers nationwide."

Across functions, Sales and Marketing saw a 5 per cent rise, Customer Support and Operations grew 4 per cent, Creative and Media roles increased 4 per cent, and Technology and Product roles rose 3 per cent, while Finance and Accounting saw modest growth tied to festive loan activity.

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