The Importance Of Being Anand Ranganathan

Dear Reader,

Anand Ranganathan has 10 lakh followers on Twitter alone. On YouTube and in TV News channels lakhs more watch him every day.

Amidst the cacophony of meaningless yelling and 'engagement' farming on social media Ranganathan's presence stands out - he's used the very same playbooks used by social media influencers and TV speakers to make for himself a space that stands for a more meaningful agenda and philosophy.

His cleverly scripted 30 second interventions and sarcasm loaded tweets are a perfect recipe for instant virality. But he doesn't do it for a political party or a promotion. He does it because it is the right thing to do - because he could make the world a little bit better for himself and others.

The latest Swarajya print issue explores this angle while telling you in detail about how Anand Ranganathan became the social media agitator-in-chief. The cover story is anchored by Swati Goel Sharma.

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Yours,

Amar G