"What I couldn't figure out in the entire lifespan of Koo... how it was different from Twitter.."
"Funding winter!"
"Terrible.. bland interface.."
"I faced a lot of trouble navigating through the app... screens were cluttered with so many options.."
"Koo is not a design-driven company. They are only chasing short-term goals—increase the numbers, increase the numbers."
Dear Reader,
These are some comments Karan came across when while writing this story. Was it really that bad? India's homegrown Twitter alternative?
What happened?
Is it really a very complex tale or there's just a simple reason?
To find out, Karan spoke to product designers like Rajdeep Ghosh and Manu Upadhyay, former employees, and other industry folks.
Despite offering services in multiple vernacular languages and expanding to overseas markets like Nigeria, Koo faded away.
Can India make a truly indigenous social media app? Or for that matter any of such high technology products like search engines, AI models, jet engines?
Karan's piece — Why Koo Stopped Kooing — is a good start to finding the answers.
