Technology
World Music Day 2023.
The idea of a World Music Day started 41 years ago. In 1982, the French Ministry of Culture dreamed of a day — 21 June — when music would be performed for free world-wide, in streets, parks, shops — everywhere.
The idea caught on and today over 120 countries including India, witness free music concerts in unlikely locations.
Remember the day when you put on a ‘gramophone record’ and the family sat around to hear? You removed the record from its sleeve, opened the cover of the record player, placed the record carefully on the platter, set the stylus on the record, switched on the player and waited for the crackle that told you the music was about to start.
From 1912, when it became commercially available, it was a 12-inch, 78 rpm record, with just 3-5 minutes on each side. Then came the long play record, with the 33 rpm version emerging as the standard and giving you nearly a half hour on each side.
That was an age ago.
Today, people consume music on the go, from earphones stuck to their mobile phones or from tiny digital music players, while working, walking, exercising. They stop and start at will, shuffle the tracks and jump the dull parts.
Players shrunk in size when vinyl records gave way to the cassette tape players: the Dutch company Philips launched it in 1963.
Table top cassette players allowed you to both play and record — a huge advance. Radio-cum-cassette players, which became very popular in India in the early 1970s, made recording the fare on Vividh Bharathi and other popular channels very easy.
True portability came with Sony’s launch of the iconic Walkman in 1979. You could slip in a cassette and listen through earphones and suddenly music was untethered .
Sony has updated the Walkman over the years: in 2015 it had become an all-digital music storage and play device. As recently as 2023, it launched the Walkman NW-ZX707 with the best sound reproduction till date and a WiFi connection for direct download. It costs just under Rs 70,000.
To return to the chronology of music players:
Capacity on each cassette tape varied, similar to an LP record — remember C-60, C-90, C-120 and other versions?
Snarling tape was a regular hassle — and the solution had to wait till 1982-83 when Sony and Philips jointly invented the 4.7 inch compact disk or CD.
This remained the dominant form for the distribution of recorded music right up to the first decade of this century, with the DVD Digital Video Disk or DVD adding more playing time to the CD and making movie distribution on a single disk possible.
In 2010, Times Music pioneered streaming music in India under the Gaana brand — no need to download and store music, you paid a subscription and streamed the music of your choice, live to any device you owned.
In the decade since then, Audio OTT or Over The Top music has exploded to gain a total customer base of 460 million in India according to Redseer, with major players like Gaana, JioSaavn, Hungama, Audible and Spotify — each offering a repertoire of more than 50 million music tracks.
Deloitte predicts that the Indian audio OTT market will be worth $3.5 billion by 2025, making it one of the world’s biggest streamed music markets.
People tend to have old collections of cassettes and CDs and want to access the contents.
The need to access legacy collections led to versatile crossover products like the Philips Sound Machine which was the first to offer in a single device, the ability to hear music on cassette, CD, USB stick or FM radio.
Unlikely Vinyl Revival
In one of the unlikeliest developments in the music world, The Recording Industry Association of America (RIAA) reported last year that for the first time in three decades, the sale of vinyl records, long thought to be extinct, outsold CDs — 41 million to 33 million and accounted for 70 per cent of all music sold in physical form.
That is because many purists still swear by the quality of sound from the analogue recording on a vinyl disk compared to its digitised version.
DJs or disk jockeys for example, have also sworn by vinyl and a record player is still a key accessory of such music presenters, even though they may carry their repertoire on a hard disk.
And this revival has also allowed owners to sell their LP collections on online sites, for many times the price for which they bought them.
The resurgence of Vinyl today is one of those rare developments in the history of recorded music that reminds us that old adage: Old is indeed Gold.