PVR Inks Long-Term Deal With Cinionic; To Install 150 Barco Screens Within The Next 12-18 Months

PVR Cinemas has signed a long-term deal with Cinionic to install Barco projection systems at 150 screens around India, within the next year and half The New Indian Express, has reported. The Cinionic is a joint venture by Barco, Appotronics and China Film Group Corporation (CFG).

Multiplex operators PVR, in a statement said, "Elevating the cinematic experience in India, 150 screens at both new and existing PVR properties will be outfitted with Barco's 2K, 4K and flagship laser projection within 12 to 18 months". The alliance was announced at the ongoing four-day CineAsia trade in the Hong Kong Convention and Exhibition Centre, which began today (10 December).

Speaking about Barco cinema projectors, PVR Cinemas CEO Gautam Dutta said, "Our industry is facing stiffer competition, so we need to offer unique entertainment experiences that are larger than life. The Barco cinema projectors deliver the excellent performance and high brightness necessary to power these top-notch movie showings at a very attractive total cost of ownership (TCO)".

PVR, in India, at present operates a cinema circuit comprising of more than 740 screens at 159 properties in 63 cities. The Belgium American Radio Corporation, also known as BARCO is a Belgian technology company founded in 1934 in the town of Poperinge.