Home-grown regional language social media app ShareChat on Wednesday (26 August) said it has entered into an agreement with T-Series to license its music catalogue on the platforms.
The collaboration aims to provide an enhanced experience on ShareChat and short video platform Moj, a TikTok rival.
"Music brings out the best of emotions and nostalgia to our users as they share their creativity on our platform," Berges Malu, Director - ShareChat, said in a statement.
With this agreement, users on ShareChat and Moj would now be able to explore hundreds and thousands of songs from the T-Series music library, and add to their own videos.
"We are delighted to partner with ShareChat, and this association sets a fresh beginning between us and the social media platforms," said Bhushan Kumar, Managing Director, T-Series.
ShareChat which has has over 130 million monthly active users, and available across 15 Indic languages.
Earlier this week, ShareChat announced it has acquired Circle Internet, a hyperlocal information platform, for an undisclosed sum.
There were reports earlier this month that Microsoft is all set to invest about $100 million in the home-grown regional language social media app.
(This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.)
As you are no doubt aware, Swarajya is a media product that is directly dependent on support from its readers in the form of subscriptions. We do not have the muscle and backing of a large media conglomerate nor are we playing for the large advertisement sweep-stake.
Our business model is you and your subscription. And in challenging times like these, we need your support now more than ever.
We deliver over 10 - 15 high quality articles with expert insights and views. From 7AM in the morning to 10PM late night we operate to ensure you, the reader, get to see what is just right.
Becoming a Patron or a subscriber for as little as Rs 1200/year is the best way you can support our efforts.