Ideas
Announcement: OpIndia Is Now Part Of The Swarajya Group
Swarajya
Swarajya Group, which currently operates influential media brand Swarajya Magazine, is delighted to announce that OpIndia will be the newest addition to its portfolio.
OpIndia.com is a trailblazing, digital-only publication founded by @bwoyblunder and Rahul Raj (@bhak_sala). Within a short span of time, it has created a huge social media footprint and commands a fiercely loyal band of young audience through its witty, provocative and passionate brand of writing and reporting.
Swarajya Group, through this acquisition, will derive significant business synergies in terms of massive combined digital reach, deliver enhanced value for our advertisers, consolidate our brands into a common technology platform, provide our audience with a diverse range of choice and strengthen our leadership team.
This acquisition, seen together with the recent launch of creativeindiamag.com, a global platform featuring Indian art and culture where Swarajya is acting as a technical partner, establishes a clear inorganic growth strategy that Swarajya Group is aggressively pursuing. After two years of organic growth, Swarajya Group is now seeking to develop a slew of sub-brands either through acquisitions or technical collaborations. It is also looking out for opportunities in the technology and humour space.
Following the acquisition, OpIndia will continue to operate as an independent platform and focus on building a full-fledged editorial set-up.
OpIndia will strengthen its current positioning as a news and views website that runs original opinion pieces, curates content from various sources, aggregates user-generated content on topical interests and serves as a media critique website. OpIndia's roadmap for the future will include the launch of OpIndia in Hindi and the generation of easy to consume digital content across formats including videos, listicles, podcasts, covering the segments of politics, business, technology, entertainment and sports.
Rahul Roushan, who recently joined Swarajya Group as its chief strategy officer, will spearhead the OpIndia initiative.
We look forward to your continued support to Swarajya Group in helping us grow and become India's most-respected media platform of choice in the years to come.
For further information, please contact:
Shrikantha H.S
Senior Manager
Corporate Marketing and Communication
91-96322 01290
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