[Watch] What Does The Future Of Journalism Look Like? Highlights From Raghav Bahl’s Chat With Swarajya

Raghav Bahl joined Swarajya for an hour-long chat as part of Swarajya Conversations in New Delhi, mid-December last year. The founder-director of Quintillion Media Pvt Ltd -- and someone who has had a long association with the news business in India -- spoke to Swarajya’s chief strategy officer Rahul Roushan on the theme, ‘Future of Journalism: Possibilities and Prospects’. Here are the highlights from his conversation, along with the video.

News is now a two-way street.

Journalism has changed fundamentally, says Bahl. It was linear until the early part of this century, a one-way traffic. Journalists produced content, and users consumed it. But with the advent of the internet and the smartphone, a two-way communication has emerged, changing the game entirely.

In contrast to how things worked in newsrooms back in the day, when communication was unilateral, editorial decisions today have to factor in feedback, response, reaction, and often corrections, from the reader, he adds. This has improved the discourse. The reader could be an expert on a subject and may be able to correct and provide the nuance to a topic.

Today, Bahl says, a lot of news starts like it used to, but then it takes its own trajectory. News breaks on social media, and then journalism takes over.

The values of journalism never went anywhere.

Bahl believes that traditional media is still a bastion of credibility. For information to be credible, he believes it has to pass through the filter of a value system, which a news organisation provides.

Even in the digital age, a brand can sustain itself if it follows the core principles of journalism, says Bahl.

Advocacy or opinion have not replaced neutral news reporting.

Bahl believes neutrality is still critical, especially in the case of reporting. Advocacy or opinion has always existed, but now it has been amplified because of technology. “People herd into echo groups,” and the “louder you shout, the more polarising you are”. Bahl says that’s a function of the technological platforms we engage in.

Advocacy or opinion have not replaced neutral news reporting. They’re just so overpowering in their sound today that it seems like they have obliterated neutrality. There can still be bias in writing, but with credible journalists, their analysis is still fair and objective.

I think there is a melting pot in India today.

On ideological bias, Bahl says the flavour of the day is the Right. But these things are like pendulums, he adds. “There is nothing stopping the pendulum from swinging back.”

He goes on to say that there is a melting pot in India today. And not just India, but in Europe and America as well.

Bahl confesses that he’s “unabashedly” on the right-liberal economic spectrum, but also that he’s “unabashedly” on the cultural left. “The melting pot has been created from the cacophony of this sound,” he says.

A new business model for journalism is emerging.

In print, business model was earlier decided by news, says Bahl. But now there’s competition in the TV, radio, digital space. The natural monopoly has broken down, and a new model is emerging.

Bahl believes native advertising is one form. If you can run a 30-second commercial which is also trying to portray news, and as long as the viewer can distinguish between commercially-supported information and commercially-independent information, what form the content takes is not relevant. The relevance comes from the medium.

He then says news consumption will move to the handheld device. The method of financing this news, he says, then also has to become relevant to the handheld device.

Amazonisation of news

With respect to generating revenue in journalism, Bahl speaks about the “buzzword” for 2016, “service journalism”, also called “product journalism”.

Bahl points to the ‘Buy’ button that both Facebook and Twitter have spoken about as an example of “transaction revenue”. He says this is perhaps a couple of years away, but will certainly happen.

Virtual reality is the next thing.

The moment they make virtual reality (VR) easier, why would you not go for an immersive experience, asks Bahl, adding that VR is virtually here already. Some challenges, like the accompanying dizziness, need to be resolved in order for VR to be adopted more quickly.

Global distribution of content at fraction of the cost

The “seamlessness of digital” always comes up while discussing the internet, says Bahl. But what never or very rarely receives attention are the advantages; cost of distribution -- virtually zero; footprint of audience -- global; and so the cost of content which reaches a global audience is “much lower than what it would be in a walled newspaper or television environment”.

The opportunity lies here, Bahl adds, where you’re distributing the same content at a fraction of the cost to a global audience. But even here, legacy medium scores over a purely digital platform.

If there was only one point of view, you’d be living in a monochromatic world.

On an audience question about the excessive noise on the internet and the need for plain reporting, he says,

Watch the entire conversation here: