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Eros Now Partners With Newly Launched Apple TV+ To Beam Content Across 109 Countries
- Hours after Apple TV+ announced the launch of its streaming service Apple TV+, Indian production major Eros International’s video over-the-top (OTT) arm, Eros Now, announced a partnership with Apple to share its content on Apple TV+ platform in 109 countries outside India.
- The deal will provide Eros’ content access to markets like US, UK, UAE, Canada, Saudi Arabia, Thailand and more. Its offerings now include movies, web-only originals, music videos and other short-length content under a newly-launched category called Eros Now Quickie.
- “We are totally excited about this deal with Apple. Apple has a very strong distribution across these countries and our partnership will expand the reach of Eros Now manifold,” Kishore Lulla, executive chairman and CEO, Eros International, told Economic Times.
- Eros Now holds the biggest Bollywood library with more than 12,000 Indian films in various languages and has also made a recent investment of $70 million over 50 shows for Eros Now Quickie, which features on-the-go, snackable content.
- With this deal, Eros Now has become the first Indian player to get into such a partnership with Apple’s TV+ product, which launches in May 2019. It will give subscribers access to the many shows the company has been developing and help Eros get the benefit of a share in the subscription revenues.
Apple Logo (Stuart C. Wilson/Getty Images)
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