Insta
Lok Sabha Elections 2019: Congress Relies On NYAY Scheme To Woo Voters, Announces Campaign Tagline “Ab Hoga Nyay”
Congress campaign (Pic Via Twitter)
The Congress party, banking entirely on its promised minimum income guarantee scheme or Nyuntam Aay Yojana (NYAY), has released its campaign tagline “Ab Hoga Nyay”, reports Indian Express.
Announcing that the Congress campaign will be built around the concept of ''nyay'' (justice), senior Congress leader Anand Sharma said, "People talk on the non-performance, non-deliverance of the BJP government for the last five years. Betrayal, false promises and justice has been denied to the poor”, as reported by NDTV.
No clear details or outline have been provided about how the objectives of the said scheme would be achieved and executed, though senior leader P Chidambaram has said that the scheme would be executed in phases, and that the expenditure of the scheme will be shared between the states and the centre.
Having declared its tagline for the polls, the party has also finalised the media and marketing agencies to drive its campaign, and the creative media work is being executed by a Bengaluru based agency, reports Indian Express.
Also, major agencies like Percept, Golden rabbit, Active Media and Khushi Advertising have been hired for different aspects of election campaign.
Support Swarajya's 50 Ground Reports Project & Sponsor A Story
Every general election Swarajya does a 50 ground reports project.
Aimed only at serious readers and those who appreciate the nuances of political undercurrents, the project provides a sense of India's electoral landscape. As you know, these reports are produced after considerable investment of travel, time and effort on the ground.
This time too we've kicked off the project in style and have covered over 30 constituencies already. If you're someone who appreciates such work and have enjoyed our coverage please consider sponsoring a ground report for just Rs 2999 to Rs 19,999 - it goes a long way in helping us produce more quality reportage.
You can also back this project by becoming a subscriber for as little as Rs 999 - so do click on this links and choose a plan that suits you and back us.
Click below to contribute.
Latest
