Insta
A screenshot from the Arattai App
Amid heightened concerns about privacy with the changes in whatsapp’s policy, Chennai based firm Zoho is developing a consumer messaging app called Arattai, reports The Times of India.
Arattai is a Tamil word which means chit-chat.
Zoho corporation is a multinational technology company specialized in software development. It is headquartered in Chennai.
On Sunday, company’s founder and Chief Executive Officer (CEO) Sridhar Vembu had tweeted that the current version of Arattai that is available on app stores is a friends-and-family trial release and a formal launch is being planned in a few weeks.
He said that the buzz created in social media around this new instant messaging app has compelled them to tweet about Arattai.
"As a company, we value our users' privacy and do not share any data with third parties and do not have an ad revenue model too. The data will also be stored in India as a homegrown company,” Zoho's Vice President of marketing Praval Singh has told The Times of India.
As per Arattai's privacy policy, the app collects data including profile name, phone number, country code, address, profile picture (optional) and contacts (optional), and data is not shared or disclosed without the user's prior specific consent.
Welcoming the move, netizens have appreciated the development of a ‘Made In India’ alternative to messaging app Whatsapp.
Some have opined that a similar indigenous alternative to Twitter and Facebook must be developed to decrease the risk of control by foreign based big tech corporations.
Support Swarajya's 50 Ground Reports Project & Sponsor A Story
Every general election Swarajya does a 50 ground reports project.
Aimed only at serious readers and those who appreciate the nuances of political undercurrents, the project provides a sense of India's electoral landscape. As you know, these reports are produced after considerable investment of travel, time and effort on the ground.
This time too we've kicked off the project in style and have covered over 30 constituencies already. If you're someone who appreciates such work and have enjoyed our coverage please consider sponsoring a ground report for just Rs 2999 to Rs 19,999 - it goes a long way in helping us produce more quality reportage.
You can also back this project by becoming a subscriber for as little as Rs 999 - so do click on this links and choose a plan that suits you and back us.
Click below to contribute.
Latest