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Never Settle Indeed: After Success In Mobile Phone Segment, OnePlus Enters The TV Market
Kyle Kiang, Global Head of Marketing, OnePlus. (Satish Bate/Hindustan Times via Getty Images)
OnePlus, India’s highest selling smartphone in the premium category is vying to take a foothold in the television market. Pete Lau, OnePlus CEO announced that it would be launched soon, reported Telecom Talk.
The TV is confirmed to be launched in 2019 but will arrive in India only later, by 2020. Even coming in 2020, the Indian market will be one of the first to see Oneplus TVs, said the CEO. The TV will be exclusively available on the Amazon website.
The company says the quality will be similar to the flagship TVs from Samsung, Sony, LG, and Xiaomi. However, it will be competitively priced like the Oneplus smartphones, Leu said. He added that the TV would offer a very different experience to consumers, something no other smart TV has so far provided.
The company conducted a competition to finalise the name for the new TV. The contest has ended, and the winner will get a OnePlus TV, and a fully sponsered round trip for the launch of the TV. Besides, ten finalists will get a free pair of OnePlus Bullets Wireless earphones.
The company, which celebrated its fifth anniversary on 16 December 2018, is part of the Chinese electronics firm, BBK Electronics.
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