Insta
A TASMAC store in Chennai.
Diwali has always been celebrated with fervour in the state of Tamil Nadu, and the festival season has been particularly bountiful for the Tamil Nadu State Marketing Corporation (TASMAC) this year. According to sources in the TASMAC employees union, the state had consumed four times more alcohol than usual during the extended Diwali weekend, reports TNIE.
In a span of four days from Tuesday (6 November) to Saturday (10 November) the government-owned TASMAC reportedly sold over Rs 600-crore worth alcohol when the average on a regular day would be Rs 50-crore. An astonishing Rs 180-crore worth alcohol on the day of Diwali which was celebrated on Tuesday with the sources attributing it to the rising association of alcohol and festivals among the youth.
"Our country has a majority of youth, and they have started drinking on every festival. It has become a new culture regardless of gender," said a senior union leader, while, explaining that the demand for Indian Made Foreign Liquor has gradually increased with the arrival of the elitist TASMAC customer.
Sources also add that there is an increased preference for hard drinks such as whiskey compared to beverages like beer which still contributes a significant chunk of the profits earned by them. TASMAC presently operates 3,886 outlets in the state with 1,456 attached bars.
Support Swarajya's 50 Ground Reports Project & Sponsor A Story
Every general election Swarajya does a 50 ground reports project.
Aimed only at serious readers and those who appreciate the nuances of political undercurrents, the project provides a sense of India's electoral landscape. As you know, these reports are produced after considerable investment of travel, time and effort on the ground.
This time too we've kicked off the project in style and have covered over 30 constituencies already. If you're someone who appreciates such work and have enjoyed our coverage please consider sponsoring a ground report for just Rs 2999 to Rs 19,999 - it goes a long way in helping us produce more quality reportage.
You can also back this project by becoming a subscriber for as little as Rs 999 - so do click on this links and choose a plan that suits you and back us.
Click below to contribute.
Latest