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Technology To Double Indian Farmers’ Incomes: Coffee Board Launches Blockchain-Based Marketplace App
Representative image. (Unsplash/Jo Lanta)
Coffee Board on Thursday (28 March) launched a blockchain based coffee e-marketplace that is expected to reduce the number of layers between coffee growers and buyers and help farmers double their income.
On the occasion of the launch, Commerce Secretary Dr.Anup Wadhawan said that the pilot project would help integrate the farmers with markets in a transparent manner and lead to the realisation of a fair price for the coffee producer.
This marketplace app will also help maintain the traceability of Indian coffee from bean to cup so the “consumer tastes real Indian coffee and the grower is paid fairly for his coffee produced.” This initiative is also one of the few coffee blockchain processors in the world, after France and Ethiopia.
This app will also help in creating a "brand image for Indian Coffee" and help growers to find the right coffee suppliers for exports within the stipulated time. To develop the platform, Coffee Board is collaborating with Eka Plus, which is one of the global leaders in digital commodity management platforms for agriculture.
One Of The Best In The World
“India is the only country in the world where entire coffee is grown under shade, handpicked and sun dried. It produces one of the best coffees in the world, produced by small coffee growers, tribal farmers...Indian coffee is highly valued in the world market and sold as premium coffees,” added a government release.
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