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Volkswagen’s Second Coming To India: €1 Billion Investment, Over 90 Per Cent Localisation Of Car Parts On The Cards
Volkswagen Beetle. (Arijit Sen/Hindustan Times via Getty Images)
Volkswagen Group, the company that sells cars under the Volkswagen and Skoda brands, aims to achieve over 90 per cent localisation in vehicle parts under its new turnaround initiative, India 2.0. This move is expected to help the auto major in grabbing a larger share of the Indian automobile market by improving customer satisfaction and cost rationalisation, as reported by Mint.
Commenting on how the new initiative will guide the company in India, Gurpratap Bopara, head of the Volkswagen Group in India, said, “India 2.0 will not be the singular way forward for us here. It shouldn’t be confused with or limited to the first set of products we bring. It’s a concerted strategy as it’s our second coming in the Indian market.”
The Volkswagen Group, which owns iconic auto brands like Audi, Bentley, Lamborghini and Ducati, has plans to invest over Rs 8,000 crores (€1 billion) in India by 2025. The group recently also restructured its management structure in India “to use the existing synergies more efficiently in the development of this important growth market.”
The company also plans to launch four new heavily-localised models in the Indian subcontinent by 2020, under the India 2.0 initiative.
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