News Brief
Google Set To Begin Production Of Pixel Smartphones In India By Next Quarter: Report
Google headquarters (Representative Image)
US technology giant Google has reportedly told suppliers to begin the production of its Pixel smartphone in India by the next quarter at the earliest.
This move is part of Google's plan to ship over 10 million Pixel phones this year, Nikkei Asia reported.
Earlier last year, the company had shipped around 10 million units for the first time amid a global economic slowdown.
Google will first prepare the production line for its flagship Pixel 8 Pro in South India in the coming weeks, then begin turning out phones in the April-June quarter, Nikkei Asia reported citing sources familiar with the plan.
Later, the company will begin the production of the Pixel 8 in North India around the middle of this year.
The move will also help Google diversify its supply chain away from China.
Earlier last year, the company had announced that its first made-in-India Pixel phones will be available this year, joining Apple and Samsung in tapping the massive and growing Indian market at a time when the overall smartphone industry is slowing.
In 2023, the Indian smartphone market experienced a growth of 1 per cent, reaching 146 million units, according to data from research agency IDC.
This growth accelerated in the second half of the year, with an 11 per cent increase compared to the same period in the previous year.
In contrast, the global smartphone market saw a decline of 4.7 per cent in the same year.
China, which holds the title of the largest smartphone market globally, witnessed a 5 per cent decrease in sales, as reported by IDC.
Support Swarajya's 50 Ground Reports Project & Sponsor A Story
Every general election Swarajya does a 50 ground reports project.
Aimed only at serious readers and those who appreciate the nuances of political undercurrents, the project provides a sense of India's electoral landscape. As you know, these reports are produced after considerable investment of travel, time and effort on the ground.
This time too we've kicked off the project in style and have covered over 30 constituencies already. If you're someone who appreciates such work and have enjoyed our coverage please consider sponsoring a ground report for just Rs 2999 to Rs 19,999 - it goes a long way in helping us produce more quality reportage.
You can also back this project by becoming a subscriber for as little as Rs 999 - so do click on this links and choose a plan that suits you and back us.
Click below to contribute.
Latest
