News Brief
With Over 15 Million Users In India, WhatsApp Business Hits 50 Million Monthly User Mark Globally
WhatsApp (Representative Image) (Carl Court via Getty Images)
With the Covid-19 disruptions bringing more businesses online, WhatsApp Business has reached a new milestone of 50 million monthly users globally with almost a third of them being in India, the Facebook-owned platform said on Thursday (9 July).
In India, there are more than 15 million monthly WhatsApp Business app users.
The platform on Thursday also introduced new features to start a chat with a business on WhatsApp like starting a chat with a business using QR codes.
Scanning a QR code will open a chat with an optional pre-populated message created by the business to start the conversation, WhatsApp Business said in a blog post.
With the app's messaging tools, businesses can quickly send information such as their catalog to get the conversation going.
QR codes are available for businesses around the world using the WhatsApp Business app or WhatsApp Business API starting Thursday, the company said.
WhatsApp Business said that more than 40 million people view a business catalog on the platform each month, while more than three million users in India do so each month.
"To make it easier for people to discover products, we're making catalogs and individual items available to be shared as links on websites, Facebook, Instagram and elsewhere," said the blog post.
"If people want to share a catalog or item they find with friends or family, they can simply copy the link and send it on WhatsApp or other places as well," it added.
Additionally, WhatsApp also launched new "Open for Business" sticker packs to help people and businesses stay connected, say thanks and get business done.
WhatsApp which has over 400 million users in India said these sticker packs will be available to all of its more than two billion users worldwide as well as the 50 million users of the WhatsApp Business app.
(This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.)
Support Swarajya's 50 Ground Reports Project & Sponsor A Story
Every general election Swarajya does a 50 ground reports project.
Aimed only at serious readers and those who appreciate the nuances of political undercurrents, the project provides a sense of India's electoral landscape. As you know, these reports are produced after considerable investment of travel, time and effort on the ground.
This time too we've kicked off the project in style and have covered over 30 constituencies already. If you're someone who appreciates such work and have enjoyed our coverage please consider sponsoring a ground report for just Rs 2999 to Rs 19,999 - it goes a long way in helping us produce more quality reportage.
You can also back this project by becoming a subscriber for as little as Rs 999 - so do click on this links and choose a plan that suits you and back us.
Click below to contribute.
Latest
