A Browsing Welcome: After Telecom, Jio Broadband A Big Hit With Indians; Over 50 Per Cent Market Now With Reliance

A report reveals Mukesh Ambani-led Reliance Jio has taken up over 50 per cent of the broadband market share, the Telecom Talk reports.

According to the latest report by India Ratings and Research, the telecom company has duplicated its growth in broadband subscriber base just like they did for mobile subscribers.

“Reliance Jio was able to increase its (broadband) market share to 52 per cent in September 2018, from 43 per cent a year ago, while Bharti Airtel’s broadband share increased to 21 per cent, showcasing a marginal year-on-year growth of 2 per cent”, the firm said in a release.

The report also highlights an increase of 51.2 per cent year-on-year to reach 463.2 million. The rating agency reasons low data prices and better affordability of smartphones for the massive increase.

The rating agency also notes that Jio’s subscriber base has grown to capture 21.6 per cent by September 2018, from 19.1 per cent in July 2018. However, the rise of Jio has led to the falling gross revenue of other telcos, the report says.

The report also highlights the increase in subscriber base on a month-on-month basis. While Reliance Jio saw a growth of 5.4 per cent month-on-month, Bharti Airtel, Idea Cellular and Vodafone Idea saw a month-on-month decline of subscriber base by 0.7 per cent, 1.8 per cent and 1.2 per cent respectively.

The report credits the success of Jio to its “aggressive pricing and free entertainment applications”, which was able to drive customer loyalty.

The report shows the addition of 2.4 million net wireless subscribers, with most of them from Jio’s subscriber base. Further, the report reveals a massive hit in the telecom industry due to aggressive pricing techniques and offerings, resulting in declining revenue for other telcos.