After Months Of Testing, Facebook Ends Experiment With News Feeds

A person holds an iPhone displaying the Facebook app logo. (Photo by Carl Court/GettyImages)

Social media giant Facebook has confirmed that it will end its controversial ‘Explore Feed’ concept that it had launched in October across six countries, reports Quartz. Under the Explore Feed, users would see two different news feeds, one with updates from family and friends and the other with updates from publishers. It was rolled out after users told Facebook that wanted to see more posts from people they knew.

The roll back was announced by Facebook’s head of the News Feed, Adam Mosseri yesterday (1 March).

You gave us our answer: People don’t want two separate feeds. In surveys, people told us they were less satisfied with the posts they were seeing, and having two separate feeds didn’t actually help them connect more with friends and family.
Adam Mosseri, head of the News Feed at Facebook

The change sparked panic among publishers who feared they’d lose visibility for their content and would have to pay for it, causing Facebook stocks to drop amid concerns that people would spend less time on the site.