Alphonso Mango Farmers In Maharashtra's Five Coastal Districts Opt For Direct Sale Route Instead Of APMC Mandis
Alphonso Mango Farmers In Maharashtra's Five Coastal Districts Opt For Direct Sale Route Instead Of APMC MandisAlphonso Mangoes In India. (Fotokannan via Wikimedia Commons)

Mango farmers and resellers from five coastal districts in Maharashtra have begun to directly sell their produce of Alphonso mangoes to buyers within the state and in other states like Gujarat and Delhi, instead of selling their produce in APMC markets of Mumbai or Pune, reports Hindu Businessline.

It should be noted that the sale of vegetables and fruits had been removed from APMC purview during the previous Bharatiya Janata Party-led government.

Director of the Navi Mumbai APMC board Sanjay Panasare said that in the APMC market which serves the Mumbai metropolitan region, the mango arrivals have not been in huge volumes but still the supply is at a steady pace.

Vivek Bhide, who is a former member of the Maharashtra Horticulture Board, said the direct sale volume is much higher and is happening through multiple routes including large housing societies.

The GI-tagged Alphonso mango variety is primarily grown in the Maharashtra's five coastal districts of Thane, Palghar, Raigad, Sindhudurg and Ratnagiri over 1.5 lakh hectares.

An Appeal...

Dear Reader,

As you are no doubt aware, Swarajya is a media product that is directly dependent on support from its readers in the form of subscriptions. We do not have the muscle and backing of a large media conglomerate nor are we playing for the large advertisement sweep-stake.

Our business model is you and your subscription. And in challenging times like these, we need your support now more than ever.

We deliver over 10 - 15 high quality articles with expert insights and views. From 7AM in the morning to 10PM late night we operate to ensure you, the reader, get to see what is just right.

Becoming a Patron or a subscriber for as little as Rs 1200/year is the best way you can support our efforts.

Become A Patron
Become A Subscriber
Advertisement