Representative Image (@jaypanicker/Twitter)With a 25 per cent jump in sales in the year ending on 31 March this year, the Khadi Village Industries Commission (KVIC) has witnessed sales standing at Rs 75,000 crore in the last fiscal, reports Business Insider.
The sales figures of KVIC, the retail division of government of India that boasts exclusively of ‘Made in India’ consumer goods, stood at twice that of India's largest Fast Moving Consumer Goods (FMCG) company Hindustan Unilever, whose sales figure stood at Rs 38,000 crore.
According to the report, the growth is attributed in large parts to the ever-increasing demand for khadi and handmade products over the last four years. Homemade products like papad, honey and cosmetics are also on high demand.
Fabric giants like Raymond, Arvind Mills and Aditya Birla Fashion have also started procuring khadi from KVIC, with the desi fabric increasingly becoming a fashion statement among the young generation.
Prime Minister Narendra Modi himself has been at the forefront to promote the khadi wear as he even featured. Ever since he took over as the PM, the khadi industry has witnessed a 37.1 per cent growth with the creation of 1.8 million jobs between September 2014 and September 2018. The KVIC now plans to create 13.8 lakh additional jobs till 2020.
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