BBMP On The Front Foot For Swacch Bharat: All Set To Launch Aggressive Social Media Campaigns To Curb Littering

A pile of garbage (Universal Images Group via Getty Images)

The Bruhat Bengaluru Mahanagara Palike (BBMP) will be launching a social media campaign through radio jingles to create awareness among citizens and seek their participation in keeping the city clean, Deccan Herald has reported. The city was ranked 216 in this year’s Swachh Sarvekshan and aims to improve its rank this year.

Solid Waste Management Round Table member Sandhya Narayan told Deccan Herald that creating awareness among citizens about the city’s participation in the Swacch Sarvekshan, was priority as it carries one-fourth of the total weightage in the overall scores of the assessment. One of the biggest issues BBMP is facing is unawareness amongst citizens, apart from cleanliness and toilets.

The BBMP will reach out to citizens through Whatsapp, Facebook, Twitter and other social media platforms. Special Commissioner for Solid Waste Management Randeep D said that all citizens were also responsible for the Swachh Sarvekshan ranks. He added that the city body was planning to rope in a media partner for the initiative and is conducting discussions to finalise the partnership.

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