The outreach of Prime Minister Narendra Modi and his popular schemes towards the masses were effective sans the role social media played in the landslide victory of the Bharatiya Janata Party achieved in Lok Sabha elections 2019, reports The Hindu.
The Lokniti-CSDS survey found that the vote margin of BJP over the Congress, in the 2019 general elections, among social media users was lower than that of 2014.
While only around a tenth of the electorate comprised of those with very high exposure to social media, 64 per cent of the voters are without any exposure. Hence, it is the case that BJP would have reached the shores even if the social media was taken out of the equation.
"When we compare the performance of BJP and the Congress among Twitter and Facebook users in 2019 with their performance among the users of these platforms in 2014, we notice that the greatest gains made by the BJP were among those who did not use these two platforms at all compared to those who did,” said the survey report.
As you are no doubt aware, Swarajya is a media product that is directly dependent on support from its readers in the form of subscriptions. We do not have the muscle and backing of a large media conglomerate nor are we playing for the large advertisement sweep-stake.
Our business model is you and your subscription. And in challenging times like these, we need your support now more than ever.
We deliver over 10 - 15 high quality articles with expert insights and views. From 7AM in the morning to 10PM late night we operate to ensure you, the reader, get to see what is just right.
Becoming a Patron or a subscriber for as little as Rs 1200/year is the best way you can support our efforts.