Web streaming service Eros Now has stirred up a huge row on social media after it was pulled up by netizens for obscene messages denigrating the revered Hindu festival of Navratri, as part of its advertisement campaign.
Angry social media users as a result gave a call to boycott Eros Now for its actions.
Here are a few such posters reportedly made by Eros Now which were discovered and shared by prominent social media users, in a bid to slam the video platform for its actions.
The aforementioned posters in questions with sexual innuendo come accompanies with the message #HappyNavratri and a watermark of Eros Now.
In one case Eros Now also tweeted, "Be naughty, sweet to mithai bhi hai" with #Navratri, the tweet was deleted after outrage by social media users. The obscene advertisements also feature prominent Bollywood actors like Salman Khan and Ranveer Singh.
Angry social media users soon started trending #BoycottErosNow and it has now emerged as one of the top twitter trends in India.
Activist Ramesh Solanki also announced that he will be taking legal action against Eros Now for hurting the sentiment of Hindus.
Even top actor Kangana Ranaut slammed Eros Now for its actions.
Following the massive outrage on social media, Eros Now issued a statement late Thursday morning (22 October) claiming that it has deleted the concerned posts and apologises for "having offended anybody's sentiments".
It should be noted that Eros Now has not denied posting the obscene posters on its social media platforms, nor has it claimed that they were photoshopped.
Social Media users though have refused to accept this "apology" by Eros Now.
A few months ago another video platform Shemaroo was slammed on social media for hosting a video of comedian Surleen Kaur wherein she cracked obscene 'jokes' on ISKCON. Shemaroo had then disassociated with the comedian and issued an unconditional apology.
A few days ago jewellery brand Tanishq pulled down an advertisement after it was accused of promoting Love Jihad.
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