Coca-Cola To Launch The First Variant Of Thums Up In 40 Years

The Coca-Cola Company is all set to launch the first variant of Thums Up, called ‘Thums Up Charged’, 40 years after the launch of the original drink, the Economic Times has reported.

"Thums Up is among the country’s leading consumer goods brands. The launch of Thums Up Charged is in line with the company’s commitment of offering more choices to consumers,” the daily quoted a Coca-Cola spokesperson as saying.

According to the company, the new variant is “an intense combination of the strong taste of Thums Up with even more thunder.”