Congress Member of Parliament from Thiruvananthapuram Shashi Tharoor on Tuesday (13 October) came out in support of the controversial Tanishq advertisement and blamed "Hindutva Bigots" of calling for the ad's boycott as it highlights "Hindu-Muslim unity".
Tharoor said in his tweet that if Hindu-Muslim Ekatvam irks them so much they should boycott India itself - which he claims is the longest surviving symbol of Hindu-Muslim unity.
The advertisement which featured the baby shower of Hindu bride in a Muslim household was pulled down by Tanishq yesterday after major outrage on social media.
Some of the objections raised by social media users included asking the brand whether it would carve out a similar campaign with a Muslim bride and a Hindu family.
Many also called the advertisement a cruel joke in context of the brutal beheading of a Hindu girl in Uttar Pradesh's Sonbhadra by her husband after she purportedly refused to convert to Islam.
Some also questioned the lack of Hindu symbols and idols in the ceremony presented in the advertisement and questioned whether the ad makers were reluctant to cross certain boundaries.
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