Despite 15.6 Per Cent Growth In Mobile Traffic Since Launch Of Rs 199 Plan, Netflix Trails Amazon Prime, Tata Sky App

Netflix app is seen on an Android mobile device. (Representative Image) (Photo by Omar Marques/SOPA Images/LightRocket via Getty Images)

Video subscription service Netflix saw its biggest mobile traffic growth- 15.6 per cent between June 2019 and July 2019 after the launch of its India-specific mobile and tablet-only subscription plan at Rs 199 per month. Despite the growth, Netflix is still trailing behind Amazon Prime and Tata Sky app, when it comes to traffic count.

The traffic count of Netflix during the period was 6,244,056 compared to Tata Sky’s 7,537,672 and Amazon’s 6,244,056 traffic count, the Television Post reports.

The numbers were provided by online visibility management and marketing analytics firm SEMrush, who conducted a case study analysing the three most trending media services in India, i.e, Netflix, Amazon Prime and Tata Sky.

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“According to this case study by SEMrush, Indian audiences are inclining more towards Netflix’s subscription in the last couple of months, all credits to its interesting subscription plan,” SEMrush international market Fernando Angulo said.

The study also founded out various interesting facts regarding the traffic growth from different devices and an increase in search volume.

The study reveals that Netflix subscription is the most searched keyword from January 2018 to July 2019, followed by Amazon Prime subscription as the second most searched keyword with an average search volume of 6,878.9. The Tata Sky app had the highest searched volume of 44,826 during the same period.

Despite having the smallest traffic volume, Tata Sky has a tremendous year-on-year growth to 293 per cent, compared to Netflix’s 146 per cent growth and Amazon Prime’s 70 per cent growth in traffic volume.

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