Jewellery brand Tanishq has stirred up a new row on social media after releasing a new Diwali advertisement which discouraged people from bursting firecrackers.

Many social media users as a result slammed Tanishq for the advertisement and also questioned the lack of Hindu symbols in the video.

Tanishq was also slammed by BJP National General Secretary C T Ravi who commented that "Why should anyone advice Hindus how to celebrate Our Festivals?".

Following the social media outrage, Tanishq proceeded to delete the tweet.

Here is a copy of the embedded video.

In the advertisement one of the actors can be heard as saying, "...definitely no firecrackers and I don't think anyone should light any firecrackers...".

As a result, many social media users slammed Tanishq for preaching to Hindus over how to celebrate Diwali.

Many also questioned a lack of Hindu symbols in the video and slammed Tanishq for a westernised depiction of Diwali.

Social media users also called for a boycott of the jewellery brand.

This controversy comes just days after Tanishq found itself embroiled in a storm over another advertisement as part of its Ekatwam campaign. The advertisement depicting a Hindu bride in a Muslim household was termed by many as a promotion of Love Jihad. Tanishq had subsequently pulled down the video,