Jewellery brand Tanishq has stirred up a new row on social media after releasing a new Diwali advertisement which discouraged people from bursting firecrackers.
Many social media users as a result slammed Tanishq for the advertisement and also questioned the lack of Hindu symbols in the video.
Tanishq was also slammed by BJP National General Secretary C T Ravi who commented that "Why should anyone advice Hindus how to celebrate Our Festivals?".
Following the social media outrage, Tanishq proceeded to delete the tweet.
Here is a copy of the embedded video.
In the advertisement one of the actors can be heard as saying, "...definitely no firecrackers and I don't think anyone should light any firecrackers...".
As a result, many social media users slammed Tanishq for preaching to Hindus over how to celebrate Diwali.
Many also questioned a lack of Hindu symbols in the video and slammed Tanishq for a westernised depiction of Diwali.
Social media users also called for a boycott of the jewellery brand.
This controversy comes just days after Tanishq found itself embroiled in a storm over another advertisement as part of its Ekatwam campaign. The advertisement depicting a Hindu bride in a Muslim household was termed by many as a promotion of Love Jihad. Tanishq had subsequently pulled down the video,
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