India’s ‘Soft Assault’ On China: ‘Incredible India’ Campaign To Run On Chinese TV, Buses And Malls

Kuldeep Singh Negi

Sep 26, 2018, 01:34 PM | Updated 01:34 PM IST

An Incredible India advertisement (
An Incredible India advertisement (

China is the world’s second largest economy with the tag of the most populous country in the world. A booming economy has allowed China to remove a swathe of its population from poverty to a higher standard of living. As living standards are growing in China so is the urge of the Chinese population to travel worldwide. Chinese tourists are one of the largest outbound travelling group in the world with a huge impact on the tourism industry.

Keeping this in mind, India is all set to launch its famous ‘Incredible India’ advertisements in China, reported DNA.

This development comes in the wake of Minister of State for Tourism, K J Alphons launching campaigns in various Chinese cities to attract more Chinese tourists in India.

"China will soon witness the famous 'Incredible India' advertisements on their TV channels, in shopping malls and on city buses", said Gautam Bambawale, Indian envoy to China.

India is trying to lure more of the 144 million Chinese tourists who travelled to other countries last year. Out of these 144 million, only 300,000 visited India. On the other hand, more than 1.4 million Indians visited China last year.

Taleb Rifai, secretary general of the United Nations’ World Tourism Organisation (UNWTO), speaking on the sidelines of the 22nd UNWTO General Assembly, which was held in September 2017 in Chengdu, Sichuan province of China, has said that Chinese tourists lead the world in the terms of expenditure and spent $261 billion last year.

He also said that Chinese tourists are expected to grow to 200 million in a few years.

India is keen to tap into the potential of Chinese tourists into India and is thus aggressively looking to advertise what India has to offer in its ‘Incredible India’ campaign.

Kuldeep is Senior Editor (Newsroom) at Swarajya. He tweets at @kaydnegi.

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